End of Year Program Review for Affiliate Publishers

This is a great time to perform a comprehensive program review to ensure that your affiliate program is set up for success as we head into the new year. By taking a step back to evaluate your current account information and strategies, you can identify areas of improvement and capitalize on new opportunities. Below are key pieces of account information and questions to consider during your review: 

GENERAL ACCOUNT INFORMATION

• Review Your Program's Account Profile. Ensure that your program's contact information and general company information is correct. See the following support article for additional assistance:

• • Updating Your Contact Information

• Review Program User Log-ins. Deactivate any users who no longer need access to the program interface. See the following support article for additional assistance:

• • Creating and Managing Users

• Review Affiliate Program Details. Ensure that the description of your main website is up-to-date and accurate. Also ensure that all websites and social media sites associated with your affiliate strategy are added. See the following support article for additional assistance:

• • Add Additional Websites/’Social Media Profiles

• Review Payment & Tax Information. Ensure that your bank account information is up to date and your tax information is accurate:
  
  
  • Tipalti Payout Walk through

COMMISSION RATES AND RULES 

• Review Your Partners Commission Rate. Ensure that all commission rates are appropriately set. From the AvantLink interface, select 'Active Merchants' from the dashboard and sort by 'Commission'.
  
  
• Are you taking advantage of coupon codes and their capabilities offered by your partners? If so, is your program employing necessary coupon code rules including:
  
  
  • Exclusive Coupon Codes 
  • Qualified Coupon Codes 
  • Wildcard Coupon Codes
    
    
• Are you promoting any coupon codes that are restricted?
  
  
• Are you effectively promoting products that have adjusted commission rates?

COMPLIANCE & AUDITING 

• Perform Merchant Audit. Review all merchant advertisers to ensure you are doing everything to promote their brand to the best of your ability.
  

• Ensure you are up-to-date with all FTC Guidelines for Affiliate Marketers.

ADDITIONAL QUESTIONS

If you have any additional questions about the items presented or want more information about how to optimize your program, please email am@avantlink.com.