As you settle in to AvantLink and become comfortable with the basics of building your program, the next step is to explore strategies to take your program to the next level. Below are the top suggestions from the AvantLink team.
- Offer product reviews for your merchant partners. Brands always seek product reviews, and consumers seek product information and advice. Use your lifestyle and experiences to discuss products and how you use them. Add onsite videos and start a podcast which has become more popular recently.
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Inquire about Exclusive Coupon Codes (ECC) and discounts from your merchant partners. AvantLink can track ECCs so that the code tracks only to the affiliate it’s issued to. ECCs are excellent for social media posts and can track the sale even when a tracking link is not used.
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See your Discounts page for currently available discounts and ECCs.
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- Ensure you are not sending traffic to dead product pages. Use AvantLink’s Inactive Affiilate Link Tool monthly to offer your audience other merchants in place of the partner you no longer work with.
- Explore all opportunities to engage your audience.
- Email newsletters are among the highest-converting ways to keep consumers/readers engaged with your site and social pages. Create an opt-in newsletter and send it out frequently with new product reviews, seasonal sales, and promotions.
- Social media sites - Facebook, Instagram, TikTok, and YouTube – is another great way to engage your audience. Utilize social media posts to refer your audience to your website for more information. Ensure your social media pages are linked at the top and the bottom of all your website pages.
- Email newsletters are among the highest-converting ways to keep consumers/readers engaged with your site and social pages. Create an opt-in newsletter and send it out frequently with new product reviews, seasonal sales, and promotions.
- Create a media kit to educate merchant partners about your site, including monthly website views, demographics, and social followers.
Advanced affiliate strategies are effective activities to increase your partnerships and commissions. If you have any questions about these advanced affiliate strategies, contact our Account Management team for further guidance am@avantlink.com.