FTC Guidelines for Affiliate Marketing

There are some official guidelines regarding affiliate marketing, notably that you must disclose that you are compensated for providing reviews. 

Thanks to Amy Lynn Andrews of The Useletter® for an excellent post regarding disclosing affiliate links. Her article neatly summarizes much of the official FTC guidelines below.

Official FTC Guidelines

Native Advertising Guidelines:

https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses

.com Disclosures [PDF] (Appendix includes 17 Examples)

https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf

FTC Guidelines on Social Media via their FAQ on What People Are Asking:

https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#social