As an affiliate partner, a well thought out media kit is a crucial way to succinctly outline your value proposition to your prospective and current merchant partners. As you head into any holiday timeframe - whether it be Black Friday or Back to School - sharing your media kit and outlining top opportunities for increased partnership is a great way to get a conversation started.
We strongly recommend emailing your media kit information to all of your active merchants. Finding your merchant contact emails is simple (see screenshot below):
- From your AvantLink interface, select Merchants
- Update Merchant Status to My Active Merchants
- Select Download All Active Merchants. This list will provide the email addresses for your active merchants.
We recommend sending as a BCC, keep the email short, and include your affiliate ID. Often, links to media kits are better than attachment.
As always, the AvantLink team is here to help with any of your media kit or holiday optimization questions. Shoot us an email at am@avantlink.com.