Overview
AvantLink is continually upgrading from our Classic platform to the new Arches platform. The transition from the Classic Email to Arches Email is more than just a facelift; it brings significant improvements in how notifications and communications are handled.
What's Changing?
Previously, on the Classic platform, email notifications were sent exclusively to the individual designated as the "Primary Contact" by the Affiliate on the account profile page. This system was straightforward but lacked flexibility, limiting communication to just one email address per affiliate.
The Arches platform revolutionizes this approach by offering enhanced flexibility and customization. Now, any user with access to an Affiliate account can choose whether to receive important email notifications. This means that instead of communications being restricted to a single "Primary Contract", multiple team members can stay informed and engaged, depending on their preferences and roles.
Transition Period
During the transition from Classic to Arches, the logic that determines who receives what notifications is evolving. Consequently:
- Some email notifications will be available to all Affiliate users. This ensures that everyone who opts in can stay up-to-date with the latest information and alerts.
- Other notifications will remain exclusive to the user designated as the Primary Contact. This maintains continuity for critical communications that may require the attention of a specific role.
Affiliate Email Classifications
AvantLink identifies the following classifications of emails for Affiliates:
- User Managed Emails
- Primary Contact Emails
- Payment Contact Emails
- Marketing Emails
User Managed Emails
Individual Merchant users can opt in and out of the following emails by navigating to Navigation Menu > User Settings > Email Subscriptions. Simply check or uncheck the box beside the subscription group to opt in or out of receiving the email. Affiliates that manage multiple merchant accounts within AvantLink have the flexibility to customize these settings on an individual account basis.
- Network Emails
- Periodic updates from AvantLink on feature releases, industry news, etc.
- Commission Updates
- Updates on commission rates, cookie duration, and more.
- Merchant Partnerships
- Recruitment offers from interested merchants.
- Approval and Denial response for applications to merchant programs.
- Merchant Emails
- Merchant communication featuring promotions, new ads, and more.
Primary Contact Emails
Affiliates are required to denote an individual with an email address as the "Affiliate Manager" on the Account Profile page. This is the contact information is displayed to merchants as the primary contact for merchant-affiliate communications. Emails sent to this individual are critical to the management of the program and include notifications on the status of ads, product datafeeds, etc.
Payment Contact Emails
AvantLink partners with a payment processor, Tipalti, to handle affiliate commission payments. Navigate to the Payment & Tax page to update the payment contact and refer to the Tipalti Payout Walkthrough for more information about this process.
Marketing Emails
The AvantLink marketing team uses a third party email campaign tool. Email subscriptions for this communication can be managed by using the Unsubscribe link at the bottom of the email.