You may hear the terms "Arches" and "Classic" used by the AvantLink team.
AvantLink is currently rebuilding our software platform from the ground up and we've taken the approach to build the new platform alongside our existing platform.
Arches refers to the new platform which entails an entirely separate infrastructure. This new infrastructure enables substantial improvements across our platform. Things like better data visualization, ad tools, and enhanced tracking capabilities.
Classic refers to the platform that AvantLink was originally built on and has proven to be resilient for over 15 years.
As AvantLink continues to evolve, we will be moving more and more functionality into the Arches platform while slowly deprecating the classic platform. To reduce the impact on our merchant and affiliate partners, we've built the two systems to work together.
The name “Arches” came to mind as the intent of AvantLink has always been to connect merchants and affiliates. An arch connects from point to point, and being a Utah company with Delicate Arch on our license place, the name becomes an obvious choice.