Overview
AvantLink is continually upgrading from our Classic platform to the new Arches platform. The transition from the Classic Email to Arches Email is more than just a facelift; it brings significant improvements in how notifications and communications are handled.
What's Changing?
Previously, on the Classic platform, email notifications were sent exclusively to the individual designated as the "Affiliate Manager" by the Merchant on the account profile page. This system was straightforward but lacked flexibility, limiting communication to just one email address per merchant.
The Arches platform revolutionizes this approach by offering enhanced flexibility and customization. Now, any user with access to a Merchant account can choose whether to receive important email notifications. This means that instead of communications being restricted to a single "Affiliate Manager," multiple team members can stay informed and engaged, depending on their preferences and roles.
Transition Period
During the transition from Classic to Arches, the logic that determines who receives what notifications is evolving. Consequently:
- Some email notifications will be available to all Merchant users. This ensures that everyone who opts in can stay up-to-date with the latest information and alerts.
- Other notifications will remain exclusive to the user designated as the Affiliate Manager. This maintains continuity for critical communications that may require the attention of a specific role.
Merchant Email Classifications
AvantLink identifies the following classifications of emails for Merchants:
- User Managed Emails
- Affiliate Manager Emails
- Invoicing Emails
- Marketing Emails
User Managed Emails
Individual Merchant users can opt in and out of the following emails by navigating to Navigation Menu > User Settings > Email Subscriptions. Simply check or uncheck the box beside the subscription group to opt in or out of receiving the email. Individuals or Agencies that manage multiple merchant accounts within AvantLink have the flexibility to customize these settings on an individual account basis.
- Network Emails
- Periodic updates from AvantLink on feature releases, industry news, etc.
- Affiliate Partnerships
- Affiliate Partners apply to join your merchant program and need approval.
- Affiliate Partners that are auto approved into your merchant program.
Affiliate Manager Emails
Merchant advertisers are required to denote an individual with an email address as the "Affiliate Manager" on the Account Profile page. This is the contact information is displayed to affiliates as the primary contact for merchant-affiliate communications. Emails sent to this individual are critical to the management of the program and include notifications about order inquiries, product datafeeds, etc.
Invoicing Emails
By default, AvantLink invoices are sent to the individual that is listed as the "Affiliate Manager" on the Account Profile Page. Merchant advertisers can send invoices to an email address not associated to a user account with in AvantLink by updating the "Billing" contact on the Account Profile page.
Marketing Emails
The AvantLink marketing team uses a third party email campaign tool. Email subscriptions for this communication can be managed by using the Unsubscribe link at the bottom of the email.