We can’t believe it either! The holiday season is once again knocking on the door. For most, the holiday season is the biggest time of the marketing year. We want to ensure that you and your team have everything checked so you head into a successful season for your company.
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Engage New Partners. Now is the final call to recruit any new partners for the year.
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Optimize Declining Partners. Identify declining partnerships and review opportunities to ensure additional exposure among their audience. Any additional placements should be finalized in the coming weeks.
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Engage Top Partners. Identify partnerships performing well for your program. Reach out individually to review the types of opportunities they may have to ensure that performance continues to increase through the holiday season. Any additional placements should be finalized in the coming weeks.
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Organize Media Placement Activity. Review all holiday placements, making sure they are secured. Review each Insertion Order and make sure all assets are sent over by their due date. Schedule the screenshots for any placements booked. Ensure that all flat fees or commission increases are set in the interface in a timely manner.
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Ensure Promotions Are Set. The AvantLink interface allows you to schedule discounts and promotions via the Discount page, giving you one less thing to worry about.
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Finalize Your Communication Plan. The AvantLink interface allows you to schedule your affiliate communication. You may want to schedule updates based on your promotional schedule, including shipping deadlines.
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Review Publisher Pages. During your promotional periods, schedule a time to review your partner pages to ensure your deals are accurately marketed. Doing so is especially crucial for deal, coupon, and loyalty sites in your program.
- Outline Emergency Contacts. Understand who is the best contact and how to contact them during the holiday weeks. You may want to share your best contact information so that you and your partners are fully prepared if updates are needed.
Getting organized and staying engaged with your partners is key as we approach a very busy time.If you have any questions, please reach out to our team for help am@avantlink.com.