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Recruiting Affiliate Partnerships and Reviewing Affiliate Applications In Network

Updated

 

A successful affiliate strategy involves continually adding new partners to your program. This can be accomplished in a number of ways and in the following sections we will review a number of strategies including:

 

RECRUITING AFFILIATES INTO YOUR PROGRAM 

With over 10,000 affiliates in the AvantLink network - and counting - you are sure to find the best partners to represent your brand.  

Navigate to Affiliates>Affiliate Recruitment: 
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From the Affiliate Recruitment page, you can search by specific information including Affiliate ID, Website ID, Affiliate Name, Website URL, Affiliate Classification, or Website Category. You can also narrow your search based on a wide array of criteria.

You can also view your affiliate list based on the relationship status - Available recruits, Pending offers, Accepted offers, Declined offers. 

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Searching by Available recruits, will provide a list of affiliates you can recruit into your program. Once you have identified a prospective partner, select Details to access the Recruiting tab and send the affiliate an offer. 

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Insider Tips:

      • If you are recruiting an affiliate that you are eager to bring into your program, you may want to increase their commission rate. You can also uncheck the Send standard affiliate recruitment offer email (see last screenshot). This will allow you to customize your recruitment message.
      • By default, the Affiliate Recruitment page will not have any filters set. This will allow you to search all available affiliates. When searching all, sort by Signup Date by clicking the column header to bring all new AvantLink affiliates to the top. Review this list once a week to ensure your program is not missing out on any lucrative partners.
      • Make sure your program’s recruiting email template is up-to-date.
      • Be persistent. If an affiliate has not accepted or declined your offer within 30 days, you can then send them another offer. However, if an affiliate denies your application, you are unable to send them another offer.
      • Organize your newly activated affiliates using Tag Groups. 


REVIEWING AFFILIATE APPLICATIONS IN YOUR PROGRAM 

As your affiliate program grows, you will receive offers from affiliates wanting to join your program. Reviewing, approving, and denying these applications in earnest will ensure that you continue to bring on the best partners to represent your brand.

Navigate to Affiliates > Affiliate Program Applications: 
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From the Affiliate Program Applications page, you can review all pending affiliate offers. You can also sort your the list based on their Active and Denied status.  

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To accept or deny each application, simply select Details>Application> either Active or Denied from the drop down. This tab will also allow you to activate an affiliate at a different base commission rate, if needed. 

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Insider Tips:

      • Review your pending applications weekly. In most cases, these applications will auto-approve in seven days from the application date.
      • Thoroughly review your affiliate applications by asking some general questions:
        • Does the site have strong traffic? 
        • Does the site have a strong social media following? 
        • Is the site aesthetically pleasing? Easy to read? On Brand?
        • Are all links functional? 
        • Is it apparent where and how the affiliate will promote your brand?
      • If you have any questions about a pending affiliate, reach out directly and ask them to review their affiliate strategies and how they plan to promote your brand. 
      • Organize your newly activated affiliates using Tag Groups. 


RECRUITING AFFILIATES INTO THE AVANTLINK NETWORK

You may come across partners whom you wish to work with that are not in AvantLink. In these cases, you can invite them to become an affiliate in the network by sending them a private or public recruitment link. 

 

 


ADDITIONAL QUESTIONS?

Ensuring you are adding new partners on a regular basis is crucial to the success of your program. If you have any questions about this article or the tactics discussed, please email am@avantlink.com.

 

 

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