Think it’s too early to start preparing for your holiday sales? Now is the perfect time to start organizing, planning, and understanding everything you need for a successful holiday season. The AvantLink account management team - with over 50 years of combined experience - has put together this list to help you:
- Organize Holiday Promotions:
- Start gathering an understanding from your company about your company’s planned holiday promotions.
- Understand the type of products or the type of discounts offered.
- Identify Your Holiday Affiliate Budget:
- Promoting in the affiliate channel during the holiday season will take more than your base commission.
- To get additional exposure, your team will need to consider product samples, increasing commissions - and more importantly - additional flat advertising spending.
- Review Top Affiliate Partners:
- Review your affiliate performance. Partners that are driving strong traffic or sales maintain the audience that likes your products.
- Review a Performance Summary by Affiliate report to understand current Affiliate partner. performance.
- Gather Placement Opportunities:
- Reach out to your top performers and ask if they have a Q4/holiday media kit to review.
- Identify placement opportunities that align with your budget and your promotional dates.
- You can also review AvantLink’s Media Kit page for a comprehensive list of Affiliates’ media kits.
- Finalize Placement Costs:
- Once you have identified placement opportunities that will best fit your holiday goals, reach out to your Affiliate partners to finalize costs.
- Some Affiliate partners may welcome an exclusive coupon code or hybrid (commission increase and flat fee) payment options.
- Organize Placement Requirements:
- Ensure that you develop a mechanism to keep track of any placement confirmations (often referred to as Insertion Orders).
- Most importantly - ensure that you are fully aware of the assets needed (i.e. banners or copy), any specific sizes needed, as well as collateral deadlines.
Success in the holiday season equates to securing as much marketing exposure among your top partners. Now is the time to reach out and start the initial planning of the types of placements available and their costs. Please reach out to our team if you have any questions.