An important aspect of any successful merchant is the ability to invite partners who are not in the AvantLink network to work with their program. AvantLink has given merchants the ability to invite these ‘out of network’ affiliate partners using both private and public recruiting efforts. While the intent of private and public recruiting efforts is similar, the intended audience is separate.
NOTE: When recruiting affiliates who are in the AvantLink network, but not in your program - these recruitment activities will go through the Merchant Dashboard > select Affiliates > then Affiliate Recruitment. Also see AvantLink’s support article for recruitment best practices.
PRIVATE RECRUITING LINKS
AvantLink merchants are provided with a Private Recruiting Link, a unique link to an affiliate application page that is co-branded with your company logo. This link can be sent to prospective partners that are not in the AvantLink network.
Private Recruiting Links are just that - private - and should ONLY be used to invite vetted affiliates you specifically wish to work with. This is important because when an affiliate joins the program through a private recruiting link, they bypass a number of compliance steps that other affiliates go through.
Once the vetted applicant submits their application - via the Private Recruit Link - they will go through a minimal review by AvantLink’s compliance team and then be auto-seeded into a merchant’s program. From there, the application will need to be approved by the Merchant for activation.
PUBLIC RECRUITING LINKS
AvantLink merchants also are provided with a Public Recruiting Link, a unique link to an affiliate application that is co-branded with your company logo. This link can be used in newsletters, public recruitment efforts, or posted on public affiliate program pages.
Public Recruiting Link is for general invitation. An affiliate using a public recruiting link will be noted as a co-branded applicant by our compliance team and will go through expedited verification steps.
Once approved by our team, the application will be pending and waiting for activation in the merchant program.
ITEMS TO REMEMBER
- Before sending a public or private recruiting link, ensure that the prospective partner is not already an active affiliate in the AvantLink network.
- Private recruit links should NOT be shared with the general public or published openly, but rather only provided to affiliates you - the merchant - specifically want to work with.
- For agencies or merchants managing multiple programs, the Private Recruit Link should only be sent from one single Merchant program. Once approved, the affiliate can then be added to the other merchant programs via the AvantLink dashboard.
ADDITIONAL QUESTIONS
If you are an active merchant and do not have your private or public recruiting link, please reach out to our team for help at integration@avantlink.com.