Affiliates can add secondary websites or social media profiles to their AvantLink account. This allows multiple web properties to be managed under one account while still tracking clicks and sales separately by website.
Why Add Secondary Websites?
Adding secondary websites makes it possible to:
- Manage multiple websites or social profiles under one AvantLink account
- Enables Merchants the ability to search and recruit an Affiliate by all web properties they operate
- Track performance separately for each website in reporting
This is useful if you promote merchants across more than one website, blog, or social media profile and want to see results for each one individually.
How to Add a Secondary Website
To add a secondary website to your account:
- Go to Menu > Account Settings > Secondary Websites
- Select Add a Website
- Complete all required fields marked with an asterisk
Once submitted, AvantLink’s Compliance team will be notified that a new website has been added.
Website Review and Approval Process
After adding a website, you will receive an email with instructions for verifying ownership of that site. Once the ownership authentication steps are completed, AvantLink will review the website to confirm it meets our acceptance criteria.
Using a Secondary Website with Tracking Links
After your additional website has been approved, you can associate it with tracking links you create in AvantLink.
When generating a tracking link, you can select which approved website or secondary website should be associated with that link. AvantLink assigns the selected website's ID to the tracking link and uses that ID to attribute clicks and sales to the appropriate website.
This method provides accurate website level reporting when links are used correctly because attribution is based on the website ID associated with the tracking link, rather than the referring URL.
However, it is important to use each tracking link on the website or platform it was created for. AvantLink does not verify the referring domain when determining which website receives attribution.
For example:
- You operate a product review website as your primary website and have a YouTube channel registered as a secondary website.
- You create a tracking link and select your YouTube channel as the secondary website.
- If you publish that link on your primary review website instead of YouTube, AvantLink will still attribute clicks and sales to your YouTube channel because that is the website associated with the tracking link.
Best Practice: Always select the appropriate website or platform when creating tracking links and use those links only on their designated website or platform to ensure accurate performance reporting.
Reporting by Website
Once links are associated with your approved secondary websites, you can view performance separately in reporting.
You can use either of these reports:
- In Classic Reports: Performance Summary by Affiliate Website
- In Performance Reports: Performance by Affiliate Website
These reports allow you to review clicks, sales, and other performance metrics for each website associated with your account.
Questions?
If you have questions about adding or authenticating an additional website, please contact compliance@avantlink.com.