For affiliates, driving new customers to a merchant’s website can lead to higher earnings, better placements, and stronger merchant relationships for traffic that brings genuinely new buyers into a brand’s file.
A New Customer is a brand-new buyer to the merchant, not previously on their customer list, and typically has higher customer lifetime value (LTV). Affiliates that consistently deliver New Customers are often rewarded with richer commissions, exclusive offers, and priority in program planning.
How to Locate New Customer Metrics
To find new customer data, select Reports-->Classic Reports-->Performance Summary. Select the appropriate dates you wish to review.
*Note: You may need to customize your display setting in order for New Customer metrics to appear.
Identify and Grow High-Value Merchant Relationships
Focus on merchants where you already generate a strong share of New Customer sales. Proactively reach out to discuss opportunities for increased commissions, premium placements, or exclusive offers.
To find merchant contact information, navigate to the Merchants tab, apply the appropriate filter to locate the merchant, and select Details/Apply to access their contact information.
Encourage Merchants to Enable New Customer Tracking
Identify merchants where you drive consistent traffic and sales but who are not currently tracking New Customers. Reach out to confirm whether they are willing to enable New Customer tracking within their program.
If they are open to it, direct them to contact am@avantlink.com so the AvantLink team can assist with configuring New Customer tracking and reporting.
Conclusion
Affiliates who prioritize New Customer acquisition position themselves as true growth partners, not just traffic drivers. By consistently delivering first-time buyers with strong lifetime value, you create measurable impact that merchants are willing to invest in — through higher commissions, strategic placements, and long-term collaboration. Make New Customer performance a core part of your value proposition, communicate it proactively, and leverage that data in every merchant conversation to unlock deeper partnerships and increased revenue.