Summary
AvantLink currently offers two reporting systems: Classic Reports and Performance Reports. While both provide insights into your affiliate performance, they are built on different data structures and offer different capabilities.
Classic Reports
Classic Reports are AvantLink’s long-standing reporting system. They have been used by customers for many years and contain the full set of reports that customers are familiar with.
Key characteristics:
A stable, established reporting system
Current day data appears in real time
Provides the traditional reporting experience long time merchant and affiliates rely on today
Classic Reports will remain available while AvantLink continues transitioning reporting capabilities to the newer system.
Performance Reports
Performance Reports are part of the AvantLink Arches platform and represent the next generation of reporting within AvantLink.
They are built on a new data structure designed for flexibility, speed, and future expansion.
Key benefits include:
Faster report loading
Current day data has up to a 1 hour latency, but will eventually be real time
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Flexible comparison reporting, including:
Previous period comparisons
Year-over-year comparisons
Custom date range comparisons
A growing library of reports that can be managed on the All Reports page.
Users managing multiple accounts in AvantLink (including across multiple networks) can view reports for all their accounts in a single location.
A more modern reporting framework designed to support future enhancements
Ongoing Transition
AvantLink is actively migrating reporting functionality from Classic Reports to Performance Reports. Over time:
Additional dimensions and report types from Classic Reports will be added to Performance Reports
The feature set will continue to expand as development progresses
This transition will occur incrementally, so some reports may only be available in Classic Reports while the migration is in progress.
As AvantLink continues to develop the Arches platform, Performance Reports will become the primary reporting experience, offering faster performance and more flexible analysis tools for advertisers and publishers.