AvantLink uses multiple layers of bot protection to help ensure click reporting reflects legitimate human activity. These protections are designed to identify and filter automated traffic, crawlers, and other non-human click behavior that can negatively impact reporting accuracy.
Overview
AvantLink click tracking includes automated bot protection measures that evaluate incoming click traffic for signs of non-human activity. Clicks identified as potential bot traffic are filtered from performance reporting to help maintain more accurate click and conversion metrics.
These protections are continuously reviewed and updated as automated traffic patterns evolve.
Bot Protection Methods
AvantLink uses several methods to identify potentially invalid or automated click traffic, including:
User Agent Review
AvantLink reviews user agents associated with incoming clicks to identify:
- Known bots
- Search engine crawlers
- Automated scripts
- Other non-human traffic sources
Clicks associated with recognized automated user agents may be excluded from reporting.
High-Frequency Click Detection
AvantLink monitors for unusually high volumes of clicks originating from a single IP address within a short period of time.
Traffic patterns that may indicate automated activity include:
- Rapid repeated clicks
- Abnormally high click frequency
- Repetitive click behavior from a single source
Clicks matching these patterns may be filtered from reporting.
Data Center Traffic Detection
AvantLink maintains and regularly updates a list of known data center IP address ranges.
Clicks originating from:
- Hosting providers
- Cloud infrastructure platforms
- Data centers
- Proxy or server-based traffic sources
may be identified as non-human activity and filtered from reporting.
Impact on Reporting and Sales Tracking
Clicks identified by AvantLink's bot protection systems do not appear in click reporting or performance metrics.
However, in some cases, a filtered click may still result in a valid tracked sale. This can occur if the original click was incorrectly identified as automated traffic.
As a result:
- A sale may track successfully even if the associated click does not appear in reporting
- Missing click counts do not always indicate missing sales tracking
- Filtered clicks are intended to improve reporting accuracy and reduce invalid traffic metrics
Important Notes
- Bot protection filtering is automated and based on multiple traffic evaluation signals.
- Detection methods and IP lists are regularly updated.
- Filtering decisions are designed to prioritize reporting quality and platform integrity.
- Not all automated traffic can be identified with complete certainty, and false positives may occasionally occur.