Managing Affiliate/Publisher Payouts Using Commission Increase & Bonus Tools

Managing affiliate/publisher relationships often calls for increasing the compensation of these partners in your program. In this article, we will review AvantLink tools to help you, including answers to common questions:  

COMMISSION RATE ADJUSTMENTS 

AvantLink’s tools make increasing or decreasing your affiliate/publisher payouts - both temporarily or permanently - very easy. 


Temporary Commission Increase for One Affiliate/Publisher or Multiple Affiliates/Publishers

From the interface, navigate to Tools>Set Affiliate Commission Promotion. From this page, you can:

  • Select an affiliate/publisher or a Tag Group and select ‘+’
  • Select the commission increase details
  • Confirm date range of commission increase
  • Explain the reason for the commission increase

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Insider Tips:

  • Ensure that you have a Tag Group appropriately set up. See: Organizing Your Affiliates/Publishers Using Tag Categories and Tag Groups 
  • Ensure that you have selected the correct increase mechanism among the two choices offered 
    • “Increase Commission By” 
    • “Set Commissions To” 
  • Add the affiliate/publisher name in the description and be as detailed as possible about what the placement is for. This serves as the only historical listing of these occurrences. Being as thorough as possible can help your team in the future. Example: AFFILIATE/PUBLISHER NAME: Increased commission to 5% for newsletter placement. Insertion Order# for newsletter placement - 1234A567.

 

Permanent Commission Adjustment for One Affiliate/Publisher

From AvantLink Dashboard, navigate to your Active Affiliates list. 

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Select the affiliate/publisher and select the Details hyperlink.

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From the Details page select the Application tab>select the new commission rate> save the new rate.

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Permanent Commission Adjustment for Multiple Affiliates/Publishers

To permanently adjust the commission rate for a group of affiliates/publishers, you must initiate a Tag Group Rule. 

From the interface navigate to Affiliates>Affiliate Tagging/Group Administration> Tag Group Rule> New Rule. From this page:

  • Select “Affiliate Commission” as the Rule Type
  • Select the appropriate Affiliate Tag Group
  • Select the new commission rate
  • Submit the new rate (NOTE: The new commission rate will not go into effect immediately as the rule will be sent to our compliance team for review and approval.

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Insider Tips:

  • Ensure that you have a Tag Group appropriately set up. See: Organizing Your Affiliates/Publishers Using Tag Categories and Tag Groups 
  • When a commission rate is set to decrease, a seven day waiting period is required before the lower rate is effective so that affiliates/publishers are notified of their compensation change.
  • Rate adjustments can be submitted for one Affiliate Tag Group at a time.

 

ONE-TIME BONUS COMPENSATION 

AvantLink’s Bonus tool allows you to provide a one-time bonus amount to your affiliates/publishers. Navigate to Tools>Set Affiliate Bonuses. From this page, be sure to:  

  • Select the affiliate/publisher receiving the one-time bonus
  • Explain the reason for the bonus 
  • Enter in the amount of the one-time bonus (you do not need to include dollar sign in bonus amount)

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Insider Tips:

  • Bonuses can only be submitted to individual affiliates/publishers. They cannot be submitted for Tag Groups. 
  • Bonuses submitted before the end of the current month will appear on the merchant’s next invoice. 
  • Include a detailed description explaining why the bonus was awarded. Example: December 12-18 2019 Homepage Banner Placement. Insertion Order# for placement - 1234A567.


ADDITIONAL QUESTIONS? 

AvantLink makes managing the compensation of your affiliate/publisher partners simple. If you have questions about this article or the discussed, please email am@avantlink.com.

 

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