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Editing Standard Email Templates

Updated

Overview

Merchants have access to three separate email templates to recruit, accept, or deny affiliates into your program. This article will review:

  • Accessing your templates
  • Acceptance email example & suggestions
  • Denial email example & suggestions
  • Recruitment email example & suggestions
  • General tips/suggestions


Accessing Your Templates

To access your email templates, use the navigation icon Screen_Shot_2020-08-26_at_11.03.20_AM.png and then go to Account Settings > Email Templates. Select the specific email you wish to update. Editing each template will take you to a similar message tool and it is up to you to adjust the messages accordingly.

 

Email Template 1.png

 

Below are examples and specific suggestions for each message:


Acceptance Email Example

The acceptance email is sent to an affiliate when a merchant approves an application into their program. 

 

Best Practices:

  • Utilize Personalized Tags to ensure your message is tailored to each recipient.
  • Include Ad Campaigns so that your new affiliate can start promoting your brand immediately.
  • Outline any brand rules and guidelines that your affiliates should follow.
  • Include the contact information for your program’s affiliate manager.
  • Test your template after revisions by sending a preview email.  Personalized tags will populate with sample data to ensure they are working.

 

Email Template 2.png

 

Denial Email Example

The denial email is sent to an affiliate when a merchant denies (does not accept) an application to join their program. 

Best Practices:

  • Utilize Personalized Tags to ensure your message is tailored to each recipient.
  • Be courteous.
  • List potential reasons why their application was denied.
  • Encourage the affiliate to contact your team if they want to request a reconsideration of the application.
  • Include the contact information for your program’s affiliate manager.
  • Test your template after revisions by sending a preview email.  Personalized tags will populate with sample data to ensure they are working.

 

Email Template 3.png

 

 

Recruitment Offer Email Example

Best Practices:

  • Utilize Personalized Tags to ensure your message is tailored to each recipient.
  • Include details about your affiliate program from your program details page, including:
    • Commission rate
    • Cookie duration
    • Average Order Value
    • Any other details that will entice the offer 
  • Include the contact information for your program’s affiliate manager.
  • Test your template after revisions by sending a preview email.  Personalized tags will populate with sample data to ensure they are working.

 

Email Template 4.png

 

 

General Tips & Suggestions For All Templates

  • Review all templates on a quarterly basis and update accordingly.
  • Send a preview of the email to ensure that your message is clear.  Personalized tags will populate with sample data to ensure they are working.
  • Add a header with a logo in the templates to further brand your message.

 


ADDITIONAL QUESTIONS? 

Email templates are important to write concisely and update periodically. If you have any questions about this article or the tactics discussed, please email am@avantlink.com.

 

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