Merchants have access to three separate email templates to recruit, accept, or deny affiliates into your program. This article will review:
- Accessing your templates
- Acceptance email example & suggestions
- Denial email example & suggestions
- Recruitment email example & suggestions
- General tips/suggestions
ACCESSING YOUR TEMPLATES
To access all email templates, sign-in to your AvantLink account and navigate to Menu 
> Account Settings > Email Templates. Then select the specific email you wish to update.
Editing each template will take you to a similar message tool and it is up to you to adjust the messages accordingly.
Below are examples and specific suggestions for each message:
ACCEPTANCE EMAIL EXAMPLE
Insider Tips:
- Utilize Personalized Tags to ensure your message is tailored to each recipient.
- Include Ad Campaigns so that your new affiliate can start promoting your brand immediately.
- Outline any brand rules and guidelines that your affiliates should follow.
- Include the contact information for your program’s affiliate manager.
DENIAL EMAIL EXAMPLE
Insider Tips:
- Utilize Personalized Tags to ensure your message is tailored to each recipient.
- Be courteous.
- List potential reasons why their application was denied.
- Encourage the affiliate to contact your team if they want to request a reconsideration of the application.
- Include the contact information for your program’s affiliate manager.
RECRUITMENT OFFER EMAIL EXAMPLE
Insider Tips:
- Utilize Personalized Tags to ensure your message is tailored to each recipient.
- Include details about your affiliate program from your program details page, including:
- Commission rate
- Cookie duration
- Average Order Value
- Any other details that will entice the offer
- Include the contact information for your program’s affiliate manager.
GENERAL TIPS & SUGGESTIONS FOR ALL TEMPLATES:
- Review all templates on a quarterly basis and update accordingly.
- Send a preview of the email to ensure that your message is clear.
- Add a header in the templates to further brand your message (example below).
ADDITIONAL QUESTIONS?
Email templates are important to write concisely and update periodically. If you have any questions about this article or the tactics discussed, please email am@avantlink.com.