Performance Reports Overview
Overview
Performance Reports are part of the AvantLink Arches platform and provide a modern reporting experience for merchant advertisers, affiliate partners, and users who manage multiple AvantLink accounts.
They are built on a newer data structure designed to support faster report loading, flexible comparison options, and future reporting enhancements as AvantLink continues moving reporting functionality into Arches.
Access Performance Reports
To access Performance Reports:
- In Arches, navigate to Reports > Performance Reports.
- Select the report you want to run.
- Use the available filters, date options, and comparison settings to review your results.
Key Benefits
Performance Reports provide several benefits compared to the Classic reporting experience:
- Faster report loading
- Flexible comparison reporting
- Access to current-day reporting data with up to one hour of latency
- A growing library of available reports
- Support for customizable reports
- A modern framework designed to support ongoing reporting improvements
- For merchant advertisers, this is where you will access Insights Reports
Comparison Reporting
Performance Reports include flexible date comparison options to help users analyze trends over time.
Available comparison options include:
- Previous period comparisons
- Year-over-year comparisons
- Custom date range comparisons
These options can help merchant advertisers and affiliate partners review performance changes without manually exporting and comparing separate reports.
Multiple Account Reporting
Users who manage multiple AvantLink accounts can view reporting data for those accounts in one location.
This includes users who manage accounts across multiple AvantLink networks. Available accounts and networks will depend on the user’s account access.
Custom Reports And The All Reports Page
Some Performance Reports can be customized to save frequently used report views.
Customized reports may include saved columns, filters, dates, and column order. Not every report type supports customization.
The “All Reports” page is where users can browse the Performance Reports library and manage which reports appear in their main Performance Reports selector.
Users can also manage saved custom reports from the “All Reports” page.
Important Notes
- Performance Reports are part of Arches.
- Classic Reports will still be available while AvantLink continues transitioning reporting functionality into Performance Reports. Performance Reports vs. Classic Reports
- Not all Classic Reports are currently available in Performance Reports.
- Current-day data may have up to one hour of latency.
- Reporting dates are displayed in Mountain Time.