Did you know that you can set up your ad campaigns to automatically update on your affiliate partners site? Using AvantLink’s Dynamic Ads feature allows you to update these ads with new language and creative assets as things change on your side. By offering Dynamic Ads, you can help your affiliate partners by making this change automatic, as long as they integrate these ads with dynamic javascript on their site.
SCHEDULE THE DYNAMIC UPDATE
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- Click on the clock icon to create a new update to your ad.
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- You can update any image, text as necessary. Choose the date and time this update will occur. The ad will automatically be identified as ‘dynamic’ which helps affiliates find the ad and let’s them know it will dynamically update.
- You can update any image, text as necessary. Choose the date and time this update will occur. The ad will automatically be identified as ‘dynamic’ which helps affiliates find the ad and let’s them know it will dynamically update.
- When the scheduled date occurs, the ad will automatically update in the AvantLink platform, and affiliates that integrated using dynamic javascript will automatically receive the update on their website.
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- You can schedule multiple versions of the ad to update on different dates by continuing to select Add Dynamic Update. This can be extremely helpful during peak holiday time frames.
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When creating the ad - be sure to clearly label that the ad is dynamic in the Ad Name if you plan on continually updating the same ad campaign with current promotions. For example, your ad name can read: CURRENT/DYNAMIC PROMO - SHOP NOW AT BRAND.COM!
Note: Placing a new banner ad in place of a live banner promotion will automatically update on an affiliate site, whether set up dynamically or not. Only hard-coded banner ads will not. Text ads need to be set up dynamically in order to update automatically.
COMMUNICATE WITH YOUR AFFILIATES
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When communicating with your affiliate - be sure to note that any ad campaigns noted as CURRENT/DYNAMIC PROMO - or whichever naming convention you choose - will be continually updated with new promotions.
- Remind your affiliates that they must select Javascript as their integration type when accessing the promotion from the interface for the automatic updates to occur.
ADDITIONAL QUESTIONS?
Utilizing AvantLink’s dynamic ad capabilities can ensure that your ad creatives are timely and up-to-date - a key to an effective affiliate ad strategy. If you have any additional questions, please reach out to am@avantlink.com.