Overview
AvantLink requires calling the tracking component for every order placed through your site. We recognize however, that there may be times when Merchants need to deactivate the AvantLink tracking component. Anytime order suppression logic is used, it must be outlined in your programs terms and conditions so affiliate partners are aware that they will not receive commission on certain orders.
Examples of tracking suppression include:
- Suppressing wholesale orders that are being placed on the same website as retail orders.
- Deduplicating orders between affiliates referrals that originate from two different networks. However, AvantLink offers a deduplication solution.
Implementation
In order to not call AvantLink tracking at all on specific orders, an additional parameter should be added to the order information:
track:'N'
or, in more context:
<script type="text/javascript">
var _AvantMetrics = _AvantMetrics || [];
_AvantMetrics.push(['order',{ track:'N', order_id:'[ORDER_ID]', amount:'[ORDER_AMOUNT]', state:'[BILLING_STATE]', country:'[BILLING_COUNTRY]' }]);
...
</script>
Utilizing this parameter will allow AvantLink to retain all functionality for verifying that tracking is properly functioning, while still ensuring that no affiliate commissions are triggered as a result of this order.
Reporting
When an order is tracked that has an AvantLink click and the merchant passes track: 'N', the order will not track in AvantLink. Merchants & Affiliates will not see the order in any of the AvantLink Classic or Performance Reports. However, the Merchant will see the order in the AvantMetrics Order Summary Report. On the AvantMetrics Order Summary, Merchants will see these orders list ‘AvantLink’ in the Marketing Channel column but in the Affiliate Order column the order will be tagged as ‘No’.