Merchant Groups (aka Merchant Parents) are useful if you manage multiple merchant accounts in AvantLink. A Merchant Group is an account type in AvantLink that grants users permissions to multiple merchant accounts. Merchant groups are useful if you manage multiple merchant accounts in AvantLink - such as an ad agency.
This is useful on certain pages in AvantLink as you can perform actions for multiple merchants without needing to switch accounts. For example:
- On the classic reporting page, you can view the performance on all of your merchants at the same time.
- On the affiliate recruitment page, you can recruit affiliates to multiple merchant programs at the same time.
The Merchant accounts that are in a Merchant Group are configured by the AvantLink support team. Please reach out to support@avantlink.com to get started today.