Overview
Insights (formerly known as AvantMetrics) supports the use of UTM parameters to help merchants track and analyze the performance of their marketing channels beyond traditional affiliate links. By appending UTM tags to your URLs, you can gain clear visibility into traffic sources such as email, paid social, influencers, and other campaigns within AvantLink's Insights reporting. This added layer of visibility ensures that you're not only seeing affiliate performance but also understanding how each marketing channel contributes to your conversions and overall ROI.
Example Use Case
Let’s say you’re running a seasonal promotion and sharing the same landing page across affiliates, paid ads, and email campaigns. By tagging your email link like this:
https://www.example.com/promo?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
you can track email-driven traffic separately from affiliate traffic, which would be automatically tracked through AvantLink’s parameters. This gives you a complete view of your marketing funnel and enables precise optimization across all channels.