It happens to the best programs, affiliate sales slump and as a program manager you are looking for ways to encourage sales among your affiliate base. Have you ever considered running performance contests to entice your partners? Below are some ideas we have seen work.
The Contest: Reach a certain sales threshold within a certain time period.
Example Reward: The first Affiliate to reach $10,000 in sales within 30 days will receive a $2,000 bonus! The first two runners-up will receive a bonus commission of $500.
The Contest : Increase your month-over-month sales performance.
Example Reward: Affiliates who increase their month-over-month sales by 25% will EARN DOUBLE their base commission rate for 30 days.
The Contest: Promote a specific offer or product during a set timeframe.
Example Reward: Affiliates will EARN AN ADDITIONAL 20% commission on sales driven from a specific text link.
The scenarios above are merely ideas to get your brainstorming started. Play around with the timeframe or the sales thresholds. As always, the AvantLink account management team is here to help come up with a contest or review interface capabilities that can meet your affiliate goals.
ProTips: Use AvantLink’s interface to bonus or increase commissions for your affiliates. Don't forget to send an email to your affiliates with a concise explanation of the contest rules, including the start and end dates and that they will receive any rewards via their AvantLink account.